At the Canton Fair you can buy everything from buttons to bulldozers. With sessions held twice a year, in Autumn and in Spring, the Canton Fair draws people from all around the world to Guangzhou in China for three weeks of serious international trade. Visitors attend one, two or three phases of the fair, each of which runs for five days, with exhibitors moving in and out on the three days in between phases. During each phase products are on display in three areas comprising 16 multistorey halls in total and as well as in a number of outdoor areas. Go to full article
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Attention Gift Retailers Go to full article
Every trade show comes with lessons for the exhibitor on how to successfully market your products to retailers. Sometimes the lessons are new and sometimes they are reminders of lessons learned in the past. Here are four of the lessons that Graham and I have learned or re-learned at our past few trade shows. Go to full article
I promised a few behind the scenes blog posts about launching a new product in the market place. Here's a glimpse of what happens when a trade show finishes. Go to full article
Graham and I are busy getting ready for the Reed Gift Fair. Even though it's a lot of hard work, it's fun too. I always enjoy this part of the trade fair. While it's hectic, it's also hopeful. Graham has been working on developing our new product for more than 12 months now and I have been listening to his ideas evolve during that period. I am so pleased to see them coming to fruition. We've had a good response to our direct marketing and there's a lot of interest in The Bartender. We don't know how the exhibition will go but we do know that we've put in the hard work to make success possible. Go to full article
Every time we prepare for a trade show, we find ourselves doing something new and unexpected. In just over a week we will be exhibiting The Bartender on Stand 4026 at the Reeds Gift Fair in Sydney. Most of the hard work is done. The stand is booked and paid for. We have most of the stand contents (product, display stands, furniture etc) in our Sydney warehouse ready to go onto the truck. Our banners will be ready to pick up tomorrow, along with the extra business cards we ordered. We've started training the people who will be staffing the stand. We've been marketing to our target customers and inviting them to visit our stand. Now it's down to the fine details.
Graham has been collecting different commercial 5L mini kegs for a few months now, so that we could display them on the stand. Not only will having a wide range of mini kegs reassure retailers that their customers will be able to obtain mini kegs themselves, they also show people that the drinks dispenser does more than dispense beer. We have mixed drinks, including cocktails and cider, as well as beer and stout. We also have a mix of mini kegs that you may easily find in your local liquor outlet and mini kegs that you may easily find online. While most of the mini kegs remain sealed, we've got a few empty ones so that our retailers can see for themselves how easy The Bartender is to use.
We saw a great display in our local BWS store recently, which we are adapting for the stand. In front of the display models, we will have different shaped beer and cocktail glasses, filled with cellophane and tissue paper. It's a great idea. Like all great ideas, it has involved hard work. I thought it would be easy to buy beer glasses and the right coloured cellophane. What I didn't realise is that we would get more ambitious about the display as we designed it. Instead of yellow cellophane and white tissue paper, we are now looking for colours that resemble stout and cosmopolitans. I must admit, this incidental shopping is a lot of fun.
This year we've decided to use our iPads to capture customer leads and take orders. As the resident IT professional, I'll be setting up the stationery on our invoicing application to make it as quick and easy to use as possible. I'll also spend some time working on the backend of our online payment system, to make sure that we can take credit card payments at the show.
I'm not sure what else will need doing before the show, but I am looking forward to one planned activity in particular. I have the task of testing out the cocktail mix mini kegs between now and the show. I've invited a few friends over to help me tomorrow night.
If you would like to know more about The Bartender, you are welcome to:
For opening hours and a venue map of the Reed Gift Fair, visit our exhibitor's listing.