Launching a new product

Sunday, June 30, 2013

It sounds easy. You source a product in China, you import it to Australia, you sell it to a retailer and they sell it to their customers.

We are just about to launch a new product, The Bartender mini-keg drink dispenser. It's taken several months of product development and testing to get to this point. Our initial market testing has been successful. Our marketing material is prepared. We are ready to take pre-orders. We are booked into a few trade shows and exhibitions. Our manufacturer is currently filling our first order, and The Bartender will be in Australia in late September.

It's all very exciting!

Here is a sneak peek. More details are available on The Bartender product information page.

Please note, this product is only available to wholesale customers.


Author: Kathy Creaner

Kathy loves to talk about gardening, program and project management, doing business in China, social media marketing and customer service.

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